The mobile app market is highly competitive. By the end of 2022, about 1.6 million apps were on the Apple App Store and 3.55 million on the Google Play Store (source: Statista). Simply developing a great app isn’t enough to guarantee success. It needs to stand out and reach your target audience; ASO can help you do that.

App Store Optimizations (ASO) refers to the process of improving an app’s visibility and user appeal to boost conversion rates and get more downloads. ASO’s goal is to drive more traffic to the app’s page so users can download the app, but it also boosts brand awareness, stimulates user engagement, and gets reviews or feedback.

The most obvious advantage of ASO services is the increased visibility you stand to gain. Users can’t download your app if they don’t know about it. With about 65% of downloads coming from organic searches, you can’t increase downloads if your app is not discoverable.
ASO focuses on optimizing the app’s metadata, screenshots, icons, and other key elements. This creates an appealing and informative app listing that will increase the chances of ranking in search results.